This App Claims It Can Determine Pretend Merchandise Utilizing AI and a {Photograph}

This App Claims It Can Determine Pretend Merchandise Utilizing AI and a {Photograph}

Figuring out counterfeit and pretend merchandise generally is a troublesome process and requires ample data of the traits and look of the unique objects. A brand new synthetic intelligence-based app claims to determine whether or not a product is real primarily based on a single picture clicked with a smartphone. The app makes use of optical AI to determine an object and doesn’t depend on bar codes, holograms, markers, RFID expertise, stickers, or engraved markings. Nonetheless, it could actually solely authenticate merchandise which can be already registered with the service.

Developed by Washington-based Alitheon, the FeaturePrint app may be put in on a smartphone and used for “identification, authentication, or traceability” of a product. With out particular scanners or cameras, a person can level their smartphone at a product and determine an genuine product for top worth gadgets like gold bars and luxurious gadgets, whereas tracing provide chains and detecting counterfeit gadgets.

In accordance with Alitheon’s web site, the FeaturePrint optical AI expertise can recognise small floor particulars of any bodily merchandise after which convert them right into a mathematical set of numbers. As a substitute of figuring out a category of merchandise like different companies, this technique permits the person to determine a particular object that has already been registered with the FeaturePrint system.

“Proxy” authentication programs like barcode labels, seals, or engraved markings are usually used to mark merchandise as real, however Alitheon level that these markings may be broken or misplaced over time. They will also be manipulated and copied with the intention to commit fraud. In distinction, the corporate claims that its FeaturePrint service can determine even broken or damaged merchandise, works even when the merchandise are rotated or captured from a special orientation, and helps versioning for audit histories of particular person merchandise.

Whereas the corporate’s web site has a number of movies displaying the product in motion, there are not any particulars on how merchandise are enrolled into the FeaturePrint system and the way a person can determine an genuine product. Sadly, FeaturePrint is not obtainable to the general public to obtain through the Google Play retailer or the App Retailer, whereas it seems that company shoppers can achieve entry the service.

Google I/O 2023 noticed the search large repeatedly inform us that it cares about AI, alongside the launch of its first foldable cellphone and Pixel-branded pill. This 12 months, the corporate goes to supercharge its apps, companies, and Android working system with AI expertise. We talk about this and extra on Orbital, the Devices 360 podcast. Orbital is offered on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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