Visible messaging app Snapchat has crossed 200 million month-to-month energetic customers mark in India and 120 million of them watch content material on the platform, guardian agency Snap mentioned on Tuesday.
The corporate on the event introduced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that may suggest birthday reward concepts, plan a visit for an extended weekend and even counsel a recipe for dinner.
“Snapchat reaches over 200 million month-to-month energetic customers in India,” Snap mentioned in an announcement.
The visible messaging app has over 750 million month-to-month energetic customers globally comprising 90 % of customers within the age bracket of 18-24 years.
“I’m thrilled to have joined Snap at a time the place the momentum amongst our Indian group has by no means been stronger. We see unimaginable potential for companions, creators and types to construct communities and companies on Snapchat, and we could not be extra enthusiastic about our future.
“Younger India has significantly valued the wholesome and personal surroundings that has been on the coronary heart of our experiences and this may proceed to be our focus going ahead,” Snap, APAC, President, Ajit Mohan mentioned.
Snap mentioned that now greater than 120 Million Indian Snapchatters are watching content material throughout tales, highlight (person generated content material) and partnered content material on the app. In keeping with firm’s inner information, Snapchatters in India play with Augmented Actuality (AR) Lenses over 50 billion occasions each month, and over 85 per cent of Snapchatters use Lenses to visually specific themselves throughout festive months in India.
The corporate has began partnering retailers in India to construct an area e-commerce ecosystem within the nation on high of its augmented actuality enabled app.
“Because the Snapchat group continues to develop in India, Snap is constructing its workforce and enhancing its operations with hires throughout quite a lot of roles to raised serve the Indian Snapchatter group,” the assertion mentioned.