Netflix Expands Crackdown on Password Sharing in Over 100 Nations

Netflix Expands Crackdown on Password Sharing in Over 100 Nations

Netflix on Tuesday expanded its crackdown on password sharing to the USA and greater than 100 different international locations, alerting customers that their accounts can’t be shared at no cost outdoors of their households.

The streaming video pioneer has been in search of new methods to earn money because it faces indicators of market saturation, with efforts together with limits on password borrowing and a brand new ad-supported choice.

Netflix on Tuesday stated it was sending emails about account sharing to prospects in 103 international locations and territories, together with the USA, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.

The emails state {that a} Netflix account ought to solely be utilized in one family. Paying prospects can add a member outdoors of their properties for a further price. In the USA, the price is $8 (roughly Rs. 700) monthly.

Members may switch an individual’s profile so the consumer can maintain their viewing historical past and proposals.

Netflix final 12 months stated it was going to restrict account sharing and was testing varied approaches in some markets.

The corporate had estimated that greater than 100 million households had equipped their log-in credentials to family and friends outdoors their properties. As of the top of March, Netflix’s paying prospects totalled 232.5 million globally.

Below the brand new insurance policies, folks throughout the similar family can proceed sharing a Netflix account and may apply it to varied gadgets when travelling, the corporate stated.

© Thomson Reuters 2023

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